Did you know that there are currently more than 1.9 billion active websites on the internet? If you’re trying to attract more traffic to your school website, it might seem impossible to compete with so many other websites, especially those that are far more established. You might try several techniques to bring on more school website traffic but to no avail. 

If this sounds like you, your problem most likely has to do with the SEO for your higher education website. SEO stands for search engine optimization and it has everything to do with how search engines like Google or Bing find your website. It also helps real people on the internet find your school’s content. 

So, if you’re not utilizing SEO tips for schools, you can’t expect your school website to achieve any kind of success. Fortunately, you can fix this problem by optimizing your website for search engines. But how should you go about doing this and how does it work?

Keep reading and learn more about how to draw more traffic to your school website with ease.

Use the Right SEO Keywords for Your School Website

Keywords are the very foundation of SEO content. It doesn’t matter if you’re writing content for your school website, a science blog, or a fashion site; keywords are the common denominator for every piece of online content. If you don’t understand how keywords work, your educational website will be in big trouble. 

Many people are wary of SEO techniques because they fear they are too complicated or technical, but this isn’t true when it comes to keywords. In fact, keywords are one of the simplest parts of the SEO world. A keyword is nothing more than a word or phrase that someone might type into a search engine to search for some kind of information. 

For example, “used textbooks” is a keyword and quite a popular one at that, especially for school websites. When you type this keyword into Google, you will get a certain number of results. Usually, you will get millions of results. 

However, Google will only show you a select few results on the front page. Google’s front page is one of the most important places for content to end up. This is because people very rarely click on the second or third pages of Google (or any search engine, for that matter). 

The first page already has all the information that people are looking for. The first page is also the location that receives the most views, traffic, and activity. As you can imagine, if you can manage to get your school website on the first page of a certain search result, then your website would be in very good shape. 

The Details

The trick to doing this is to use the right keywords. You will want to make sure that you choose good keywords that aren’t too popular but aren’t too unpopular either. If you choose very popular keywords, these keywords will also have too much competition. 

In that case, especially if your website isn’t very established yet, the content you make using that popular keyword will be overshadowed by larger websites using the same keyword. Your website wouldn’t be able to compete. To fix this problem, all you need to do is use more niche keywords. 

Niche keywords are more specific and are by nature not as popular as vaguer keywords. You can use this to your advantage to become a big competitor with a particular keyword. Usually, niche keywords are also long-tail keywords. 

These keywords are those that include three or more words. The longer the keyword is, the more specific you will be. You will usually not want to choose a keyword longer than five words since it will be too specific and more difficult for people to find. 

As long as you use niche keywords that make your content more specific to the audience you’re trying to attract for your school site, you shouldn’t have any trouble bringing in more traffic. 

Use the Right Titles for Your School’s Content

When people think of keywords, they tend to think about using those keywords in the content they right. This is, of course, exactly where keywords belong, but keywords also belong in other places such as the titles of your content. Many people forget to do this and it can end up costing them a lot of website traffic. 

No matter what kind of content you’re writing for your school website, you’ll want to make sure that you have a main keyword to target. Once you figure out your main keyword, you will want to include it in the title of your content. Why is this so important, you might ask?

Putting your main keyword in the title of your content makes it much easier for people and search engines to find and sort your content. For example, suppose that you’re writing a piece of content promoting a textbook sale. The content you write might be full of keywords related to this topic. 

However, if your title doesn’t have anything to do with these keywords, you can imagine that it would be hard for people and search engines to see what your content is about. When you search for anything on Google, the first thing you will see is a title. If the titles that come up from a search result don’t seem to be relevant, you wouldn’t have any reason to click on them. 

This is why it’s so important to make sure the keyword you’re targeting is in your titles.

Creating a Catchy Title

You will want to do this for every piece of school content you create, even if it seems difficult to slip the keyword into the title. But besides using the main keyword in your title, you will also want to make sure that the title for a piece of content is catchy. 

No one is going to want to click on a generic, long, and boring title for a piece of content. Such a title infers that the content itself is boring. This is the last thing you want. 

Even if you are righting a serious or educational piece of content, the title should still be short and catchy. That way, people can see exactly what the content is about. Usually, good titles will invoke a certain emotion in some way. 

You will notice that many popular websites use titles that include descriptive words such as “amazing” or “incredible.” These words (and similar words) are very good for attracting attention because people will want to see what is so amazing or incredible about your article. 

In a way, the title of a piece of content is like the internet’s first impression of that content. Of course, you will always want to make a good first impression. For that reason, try to put a bit of thought into your titles and make them catchy and short while still including the keyword you’re trying to target. 

Once you start doing that, you’ll find that many more people will be interested in clicking on your school content. 

Structure Your School’s Content Like a Pro

Suppose that you write a very informative and rich piece of content for your school website. It has all the right keywords, you’ve chosen a good title, and everything about this content seems to be in good working order. But there is one problem: the structure. 

If the structure of your content is bad, no one is going to want to read what you have to say. What is bad content structure, you might ask? Imagine clicking on a website and being confronted by a wall of text. 

There are very long sentences, extremely long paragraphs, and the text is so small and spaced so closely together that it is virtually impossible to read. This is a perfect example of what you don’t want your content to look like. If you find that your website is full of these walls or chunks of text, you will need to go back and do some editing ASAP. 

When content is formatted in this way, the majority of people who click on your website will not want to struggle with the structure just to learn some new information. It leads to strained eyes, headaches, and plenty of frustration. 

This is not to mention that this kind of formatting is quite unattractive and doesn’t work well, no matter what kind of content you’re trying to write. No number of good keywords will be able to redeem such a format either. So, what does a good SEO format look like?

Spacing Out Your Content 

To start, you will want to make sure that your sentences aren’t too long. Long sentences are hard to follow and they can confuse people. They also leave more room for errors. 

You will also want to break up your paragraphs. Large paragraphs can look like huge chunks of text on the screen. This result can be quite intimidating and difficult to read, even for the most experienced readers. 

This is especially true if the text size you’re using is quite small. The goal is to space out your content so it looks much airier and freer. Try to use paragraphs that are only a few sentences long. 

This will create many small paragraphs throughout your content instead of a few huge paragraphs. Spacing the content in this way makes it much easier to read. It also makes it easier for readers to follow the content without getting lost. 

This, of course, is exactly what you want when you’re trying to attract more traffic and get people to read what you write. While it might take a bit more effort to write in this way, it will eventually become much more natural for you. 

Use an SEO Service to Help Your School Website

Many people who don’t know about SEO or the internet, in general, can find it very difficult to try and craft their website content in such a way that will attract more traffic. Some people find SEO so complicated that they end up not using it at all. As you can imagine, this wouldn’t get your school’s content anywhere fast except, perhaps, to the bottom of Google’s search results. 

Even if you do know a bit about SEO, you may find that trying to optimize your website content all on your own can be quite the challenge. After all, there are many factors that you need to balance when optimizing your content, writing it, choosing the right pictures, and so on. 

Fortunately, you don’t have to do all this alone if you don’t want to. Instead, you can hire an SEO company to help you. Some people might be wary to hire such a company at first. 

After all, you could technically save money by not hiring SEO services. However, in the long run, hiring an SEO company is often the better option. This is because you’ll be able to sit back, relax, and create content while the SEO company does all the heavy SEO lifting for you. 

You won’t have to worry so much about keywords or titles or anything else. Instead, these services will use their tools and experience to create great content to attract more traffic to your school website. 

Bringing More Traffic to Your School Website

If your school website is barren and you don’t know what to do, it’s likely a problem with your SEO. SEO uses keywords, titles, and well-formatted content to attract people from all across the internet. Once you start to use these SEO techniques, you’ll find that bringing more people to your website won’t be a problem. 

Contact us here to learn more.