Want to see how we increased a college’s website traffic by 175%?
Like lots of clients of ours, this website didn’t come to us with a clean past on Google. They were constantly dropping in Google, their indexed keywords were crashing, and the overall business was in a bad situation.
Here is how we were able to recover them and turn the situation around:
Let’s get into it!
This is a college website with several locations based out of California. They focus on trade skilled training.
Most of the terms they want to target have decent search volume and are extremely lucrative.
Their goal was to first get their traffic back, as well as improve their rankings for important pages.
Here’s how we did it:
First Things First – The SEO Audit
The first thing we do when we get a new site to work on is to do an audit of their actual SEO situation and in the past.
This client was experiencing a significant drop in rankings due to a Google Core Algorithm Update and a very old website. This site’s rankings were affected due to having thin and duplicate pages with little-to-no content as well as a very high bounce rate.
This means there was a huge opportunity to get the traffic back quickly!
Improving Existing Pages Rankings & Traffic With Easy Keywords
The easiest and efficient thing to d is improving the traffic to existing pages.
A lot of websites are close very close to ranking well in Google and getting traffic, but they just aren’t in the top positions yet and often stuck on page 2 or 3.
We run an analysis and found some keywords that the site was ranking for with the following metrics:
- Positions 10-40 with
- KD equal to or less than 30
- Minimum CPC .01
This is a good way to find valuable keywords and pages that are on the verge of ranking and can be improved pretty fast.
On this site, we found 360 potential keywords, mostly on the bottom of page 2 through page 4 with CPC between $0.40 and $3.50.
These Keywords / URLs were mostly program pages leading to specific training. These keywords have low to medium difficulty, and we can capitalize on these to quickly increase traffic.
Competitive Gap Analysis
We took a look at keywords that their competitors are ranking for that they are not yet, and then focus on creating content for these new opportunities.
Most of the top competing college’s sites in this niche are low on content and most of them don’t even have a proper blog, which allowed us to target the new keywords and create long blog articles around them.
Each month we did a combination of high-quality link building and strategic blog content.
After targeting this site’s easy win keywords, we’ve bumped many of them to page 1.
Here’s an example of their #1 exact match key term that experienced serious movement after the 3 month result period of using our strategy.
When this client switched over to our SEO service, their organic traffic and traffic value started to consistently increase every month.
As you can see in the image below, the site’s backlinks, organic keywords, organic traffic, and traffic value are consistently improving as well.
After a few consistent months of hard work, we’ve recovered this site’s organic traffic, bumped many of their keywords up to page 1, and triple their organic traffic value since we started!
If you’d like some help with your site (even if you’ve had a penalty or dropped in traffic), you might be interested in our SEO Services. Please contact us to get a full SEO audit of your website and an estimate.