If your business is not yet using autoresponders to connect with consumers, you’re missing out on a major opportunity to save time and money while still conducting outreach and building relationships with current and prospective customers. With the right strategy in place, autoresponders can not only take hours of work off your plate, but also increase patronage and sales.
Autoresponders are emails or newsletters that are programmed to send automatically when certain criteria are met, such as when a consumer signs up for membership, asks a question, or makes a purchase, just for example. You can set up a wide variety of autoresponder emails to be sent for different occasions or at certain intervals.
How can you use these automated messages to increase sales, though? Most business owners have a clear idea of how their digital marketing company helps them to increase their online presence, improve their rankings, and ultimately make more sales, but they don’t have the same appreciation of autoresponders.
That said, there are several ways in which autoresponders can be used to attract a local audience, encourage patronage, and boost overall sales figures. Here are some tactics you might want to try.
Create a Strong Welcome Email
One of the most common uses of autoresponders is the welcome email, often generated immediately after a consumer signs up for membership. As your resource for internet marketing in Los Angeles can tell you, this is arguably the most important autoresponder email you’ll send, mainly due to the fact that it is the one most members will open, so you need to craft a masterpiece.
The trick is to strike a balance between providing information, promoting your business, and personalizing your message so that recipients feel a connection to you and your brand. In most cases, you’ll have many goals with your welcome email, but this autoresponse is intended to introduce new members to your brand.
Even though you probably want to encourage members to follow you on social media, read your blog, and return to make purchases, you should prioritize your call to action. You can always do a welcome series set to send at intervals, but you need to determine which goal is most important and focus on that in your first welcome email autoresponse.
Cater to the Reader
While autoresponders are not exactly geared toward a completely personalized experience in the same way that localized advertising is, just for example, they can cater to the reader by providing an experience that is more about them than you. This is best accomplished by focusing on providing value and addressing consumer problems.
What issues are your customers facing that you can help them solve? How can you provide value through your autoresponder mailings so as to keep readers interested and coming back for more?
To an extent, you can localize responses by region or language, or generate responses to specific queries. However, you can do even more by pinpointing issues commonly faced by your clientele in order to address them. With proper internet marketing strategy you can create value for readers while subtlety promoting your brand with autoresponders.
Expand Content Marketing
The content marketing strategy you’re using for your blog can be extended to your autoresponder activities. In terms of providing value through content, you can use automated mailings to deliver useful content to members of your mailing list in the form of blog entries, infographics, local video marketing, or other formats.
Autoresponder emails provide an excellent platform for sending out newsletters that keep your readers informed, offer added value, and promote your business, including new products, deals, and other promotions. This, in turn, helps you to maintain customer relationships and encourage visits and purchases.
Follow Up on Purchases
Just because you’ve made a sale doesn’t mean your job is done. Now you have to focus on customer retention. Autoresponders allow you an easy opportunity to thank consumers for their patronage and encourage further action such as reviews, referrals, and even future purchases.
Whether you offer discounts and deals, disseminate local video marketing, or simply thank loyal customers and give them something extra, autoresponders are a great way to make connections, enhance relationships, and ultimately increase sales. Your marketing and SEO company in Los Angeles can help you to take the best advantage of this medium in order to create successful autoresponder campaigns.