1983 is when the internet officially came to light. The internet has changed a lot since then, and it is now home to millions of active websites. A website will never be very successful without search engine optimization (SEO).
For years, people have been the ones fine-tuning SEO and optimizing content. But now the future of SEO seems to be headed toward AI technologies like ChatGPT. But how can ChatGPT affect the way SEO works?
Will AI technology take over SEO content? How will optimized internet searches be in the future? Keep reading and learn more about these AI technologies and how SEO may evolve in the coming years.
What You Need to Know About ChatGPT and Other AI Tech
ChatGPT is a chatbot that was released in November 2022. While it hasn’t even been around for a year, it has already made a massive impact on the way the digital world works. Chatbots existed for many years before this, but none of them ever came close to the advanced technology that ChatGPT has.
Siri is a popular example of another advanced chatbot that came before ChatGPT. While it is very capable and can answer just about any question you have, it is still not as advanced as ChatGPT. But what makes this chatbot so special?
It is unique because of its reinforcement learning. This type of learning is backed by a human feedback model. It uses this feedback to learn and correct itself.
It can recognize when it has made a mistake, and it can teach itself to never make that mistake again. It also learns from human feedback how to create sentences that are very natural and human. This prevents it from sounding too robotic or dry when it gives answers.
How It Works
Once people started using this chatbot and realized how advanced it was, it became an immediate hit. People immediately recognized how useful this AI tech could be for marketing, SEO, and more. ChatGPT for marketing and ChatGPT for content creation have already become popular approaches for many companies.
This is not to say that companies have immediately dropped all their employees in favor of this AI tech. While ChatGPT may be included in the future of SEO, it won’t be the only contender. Other AI technologies have promising features that may also help with the way SEO works.
AI tech is great at predicting what a person will search for on a phone or computer. They can give people the exact answers they’re looking for within seconds. The content they create is high-quality and generated within a few moments.
All this sounds like a miracle for companies looking to save money on employees. All you have to do is let ChatGPT do all the work for you, right? Not necessarily.
While AI technology is advanced and only getting smarter, this doesn’t mean that it’s going to snatch up human jobs just yet.
How Search Engine Optimization Works Currently
There are many SEO techniques out there, and all of them are designed to attract more traffic to a website. SEO works in a very straightforward way based on the Google algorithm (or the algorithm of any other search engine). A website will rank for a search result depending on how relevant and high-quality it is.
Suppose your website exists in the gardening niche. You might have plenty of nice blogs about gardening tips, gardening supplies, and so on. Writing high-quality content in your niche will help rank your content well on Google.
The goal is to rank as high as possible. If you end up on the first page of Google or even as the first result, you’ll be in luck. You’ll be the first result that anyone sees and they’ll be more likely to click on your site for that reason.
But if your content lands on Google’s tenth page, no one will see it. This is a sure way to keep your site from blossoming. SEO relies on certain aspects to improve a site’s rank.
These include the use of keywords, internal links, external links, backlinks, and so on. It also involves proper formatting, informative content, and interesting content. Google can scan your website and see if it has these features.
The more your website fulfills basic SEO needs, the higher Google will rank you. The problem is that many people don’t know how to do SEO properly.
Some people are not very tech-savvy and may not know how to optimize their content.
Others may be too busy to do so.
ChatGPT is a great option to smooth over this problem. But AI technology should not be relied on for this too much. This is because AI technology has still not reached the point where it is indistinguishable from human content.
AI technology knows all about how to use the right keywords, the best links, and so on. But it is still missing that human element. While it has learned how to create more fluid and relatable sentences, there is still a big difference between human and AI content.
Human content has more personality and flair. AI content is very factual and bland. Even when AI content tries to be more engaging, it still won’t have the same color as human content. This is why it’s unlikely that ChatGPT or any other AI tech will come along and take everyone’s jobs.
SEO is very much an exact science. If you’re not keeping up with every aspect that it has, something might prevent a website from succeeding and getting more views. This is why SEO professionals are necessary.
They have had years of experience exploring all the ways that SEO functions. They know every inch of the process and how everything should be organized for the best results. It is a great idea to hire a professional if you aren’t sure how to proceed with your website’s SEO.
A professional is always more thorough and effective than AI technology. But will things change in the future?
Will AI Take Over Future SEO Jobs?
Many people think that AI will take over many SEO jobs in the future, but this is not likely. While AI tech may take over some jobs, taking all of them is a farfetched idea. Consider the state of AI tech now and think about how it might change in the future.
Currently, AI tech has reached new heights, but it still is beneath human talent. It is ideal for more basic tasks and for generating good ideas. Many companies have started to use ChatGPT to help them complete basic tasks in a shorter period and with less effort.
This may include creating catchy titles for blogs or unique hooks for the intros. ChatGPT is also very useful for FAQ sections in blogs. It will instantly generate great answers for commonly asked questions.
Some companies use ChatGPT to learn more about their weak points and what they can do to improve. This AI technology can provide important analytics and insights. The problem with ChatGPT is that it is still very limited.
While it can provide insights into a great variety of issues, it is still not as flexible as human workers. There is always the chance that the chatbot might not understand what you’re trying to tell it to do. This can slow down your work and make your work more vulnerable to errors.
While ChatGPT can produce a lot of good, basic content, it still makes errors. This is true of any chatbot. This is because chatbots take information from different parts of the internet and put them all together.
The Problem With AI Tech
The problem is that a lot of information on the internet isn’t correct. If you type anything into Google, you will eventually find a website that provides information that is the exact opposite of another website on the same topic. When chatbots combine this information, it can produce confusing results.
The content might conflict with itself or it might be all wrong. The content might not flow well either. It might start well but then degenerate into gibberish a few sentences in.
This would require someone to double-check everything the chatbot produces. There would be a point where it wouldn’t even be worth using the chatbot for certain things because it isn’t accurate enough. But chatbots are expected to become more advanced shortly.
They may not have as many of these common problems as they do now. But this doesn’t mean that AI tech will take over SEO planning in the future either. Chatbots will likely always have these little quirks and issues that are impossible to fix.
This is because chatbots aren’t conscious. They can’t always tell when something sounds awkward or doesn’t make any sense to a human. They use calculations and data to put together SEO content.
They don’t use common sense. This is one advantage that humans will always have over AI technology. As chatbots continue to improve, they will get better at completing basic and intermediate SEO tasks.
They may also be ideal for tedious tasks like coding. But producing written SEO content will always have some issues for ChatGPT and other AI bots. This is why it’s so important to have a human element in the mix.
The Reality of Chatbots
Relying on chatbots alone will result in an awkward mix of good and bad content. Some of the content will be very straightforward and informative. Another piece of content may not make any sense, and it may be a complete waste.
But if you keep humans in the mix, they can double-check everything that the chatbots produce and make sure the content is high-quality. They can also keep producing human content, which is automatically more fine-tuned.
Chatbots may also cause some serious problems. It is very easy to abuse chatbots to create dubious content. School students have already started using it to write their essays.
In the professional world, chatbots may create content that is too similar to an existing piece of content. This could get you in trouble for plagiarism. Another big problem is that ChatGPT loves to make assumptions.
Once it gathers enough information from different sources, it may make up an answer to a question. This is no way to create high-quality content. It may confuse and mislead readers as well.
What Else Should You Know?
It’s becoming increasingly evident that AI search engines are changing the game. The most effective way to gain exposure with search engines is to obtain a mention by an AI.
It’s important to note that a mention cannot be achieved through direct control. Instead, one can enhance the chances of being mentioned by generating content that caters to their audience while following SEO’s best practices.
These best practices include improving the structure and optimization of their website. This is possible by incorporating related keywords and high-quality backlinks.
Understanding that Bing and other AI search engines use SEO web search queries to deliver user search results is essential. AI algorithms are designed to interpret the intent and meaning behind words on a website.
They recognize the contextual connections of a website’s content to a user’s search query. To increase visibility on AI search engines, one must tailor their content to align relevantly with the needs of their audience.
Including relevant keywords, optimizing website structure, and building high-quality backlinks to the site can all help achieve this. SEO agencies should incorporate AI-based tools to enhance their workflows and operations.
These tools can help perf as keyword research and analysis, content optimization, website analytics monitoring, and website improvement opportunities.
Overall, SEO agencies must adapt to the new paradigm of AI search engines by prioritizing user-focused and high-quality content, keeping up-to-date with search engine algorithms, and incorporating AI-based tools to improve their workflows.
All About the Future of SEO
The future of SEO is always changing, especially now that chatbots like ChatGPT are in the mix.
While these chatbots can be useful for basic jobs, they are unlikely going to take over the SEO realm in the future. This is because human SEO professionals are still more fine-tuned and high-quality.
Are you ready to learn more about SEO? Check out our services and see how we can help.
An Error Was Encountered
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.